Persuasive interface: Designing for the WWW

Claire Dormann

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    The design of Web documents is approached from the perspective of visual rhetoric and important aspects of persuasive discourses (e.g. the role of emotion) are presented in connection with the World Wide Web (WWW). The origin of the rhetorical figures is first briefly outlined. Then, a few rhetorical figures such as metaphor, metonymy or visual pun are described and illustrated in relation with Web pages. The figures pertain to every aspect of Web design, images and concepts used to convey meaning, and the detailed visual characteristics of all Web components. Subsequently, their application to the design of Web pages is discussed. The rhetorical perspective suggests manners in which to express the most efficient statement. Rhetorical figures are techniques that are employed to enhance documents or to find original solutions to design problems. The concern here is to make Web authors aware of rhetorical figures and to lay the foundation of a rhetoric framework grounded in Web design
    Original languageEnglish
    Title of host publicationProfessional Communication Conference, 1997. IPCC '97 Proceedings. Crossroads in Communication., 1997 IEEE International
    Publication date1997
    ISBN (Print)0-7803-4184-8
    Publication statusPublished - 1997
    EventInternational Professional communication conference - Salt lake city
    Duration: 1 Jan 1997 → …


    ConferenceInternational Professional communication conference
    CitySalt lake city
    Period01/01/1997 → …

    Bibliographical note

    Copyright: 1997 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE

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