Abstract
When following mass customization (MC) principles, manufacturing companies have to consider several aspects. Complexity is thereby seen as a major challenge to be handled. Especially for ETO companies the movement towards MC is much more complex, as products are not standardized, processes are seldom automated and little control over the customer portfolio is obtained. Based on case studies, this research proposes a new way of effectively and efficiently implementing MC strategies. It closely investigates deviations between contribution margins and between pre- and post-calculations of operational measures. The results show the negative impact of high deviations on the cor-responding performance.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 20th EurOMA Conference |
| Number of pages | 10 |
| Publisher | European Operations Management Association |
| Publication date | 2013 |
| Publication status | Published - 2013 |
| Event | 20th European Operations Management Association Conference: Operations Management at the Heart of the Recovery - Dublin, Ireland Duration: 7 Jun 2013 → 12 Jun 2013 Conference number: 20 http://www.euroma2013.org/ |
Conference
| Conference | 20th European Operations Management Association Conference |
|---|---|
| Number | 20 |
| Country/Territory | Ireland |
| City | Dublin |
| Period | 07/06/2013 → 12/06/2013 |
| Internet address |
Keywords
- Performance Measurement
- Complexity Management
- Mass Customization
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