Perception of Aesthetics in Consumer Products

Marta Perez Mata, Saeema Ahmed-Kristensen, Hideyoshi Yanagisawa

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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    In today´s highly saturated consumer markets, competition among products is high. Emotional design, kansei engineering and aesthetics are tools increasingly used to make products stand out from their competitors. This study investigates how the desire to own a product is related to the perceptions and aesthetics of the product. Surveys were conducted with 97 participants to gather their perceptions of 11 vases. Findings from the case study indicate that there exist significant relations between the desire to own a product and how the product is perceived; and also between the perceptions and the parameters of the vases. The results from this study are a set of design guidelines for creating products, in this case vases, targeting desire for ownership and evoking specific perceptions. The results are specific to vases or similar product categories although the method can be applied to other product categories.
    Original languageEnglish
    Title of host publicationProceedings of the 19th International Conference on Engineering Design (ICED13) : Design For Harmonies
    PublisherDesign Society
    Publication date2013
    ISBN (Print)978-1-904670-50-6
    Publication statusPublished - 2013
    Event19th International Conference on Engineering Design - Sungkyunkwan University, Seoul, Korea, Republic of
    Duration: 19 Aug 201323 Aug 2013
    Conference number: 19


    Conference19th International Conference on Engineering Design
    LocationSungkyunkwan University
    CountryKorea, Republic of
    Internet address


    • Emotional design
    • Kansei engineering
    • Perception

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