Abstract
The purpose of this paper is to introduce a new paradigm being able to conceptualize content and process aspects of Operations Strategy. Based on a critical reading of literature; two opposing paradigms of Operations Strategy are identified and described. The first focuses on content issues of Operations Strategy and relies on a normative orientation and the second focuses on process issues of Operations Strategy and relies on a descriptive orientation. To compare and evaluate the two paradigms; the results of a longitudinal case-study of Operations Strategy formulation and implementation in practice are shown. These results promote the need for a new or third paradigm to integrate and balance the two former paradigms. The new paradigm is labeled as a moderate constructivist paradigm using the metaphor of chaos and seems suitable for conceptualizing Operations Strategy as it is in practice. Finally, ideas for future research and development are presented.
Original language | English |
---|---|
Title of host publication | Operation Management as a Change Agent. Proceedings the 11th international Conference European Operations Management Association |
Volume | 2 |
Place of Publication | Fontainebleau |
Publisher | INSEAD |
Publication date | 2004 |
Edition | 1 |
Publication status | Published - 2004 |
Event | 11th International Conference European Operations Management Association : Operation Management as a Change Agent - Fontainebleau, France Duration: 27 Jun 2004 → 29 Jun 2004 Conference number: 11 |
Conference
Conference | 11th International Conference European Operations Management Association |
---|---|
Number | 11 |
Country/Territory | France |
City | Fontainebleau |
Period | 27/06/2004 → 29/06/2004 |