Operations Strategy under Chaos –Lessons to be learned from a new Paradigm

Christian Koch

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

The purpose of this paper is to introduce a new paradigm being able to conceptualize content and process aspects of Operations Strategy. Based on a critical reading of literature; two opposing paradigms of Operations Strategy are identified and described. The first focuses on content issues of Operations Strategy and relies on a normative orientation and the second focuses on process issues of Operations Strategy and relies on a descriptive orientation. To compare and evaluate the two paradigms; the results of a longitudinal case-study of Operations Strategy formulation and implementation in practice are shown. These results promote the need for a new or third paradigm to integrate and balance the two former paradigms. The new paradigm is labeled as a moderate constructivist paradigm using the metaphor of chaos and seems suitable for conceptualizing Operations Strategy as it is in practice. Finally, ideas for future research and development are presented.
Original languageEnglish
Title of host publicationOperation Management as a Change Agent. Proceedings the 11th international Conference European Operations Management Association
Volume2
Place of PublicationFontainebleau
PublisherINSEAD
Publication date2004
Edition1
Publication statusPublished - 2004
Event11th International Conference European Operations Management Association : Operation Management as a Change Agent - Fontainebleau, France
Duration: 27 Jun 200429 Jun 2004
Conference number: 11

Conference

Conference11th International Conference European Operations Management Association
Number11
CountryFrance
CityFontainebleau
Period27/06/200429/06/2004

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