On the nature of the new product strategy

Flemming Larsson

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Abstract

The aim of this paper is to explore the concept of a new product strategy and its relation to portfolio management for product development. Based on a literature review this research adheres to one perception of the new product strategy proposed by literature complemented with a component adressing the risk-dimension. Next, it is suggested that the new product strategy is embedded in the product development strategy. Subsequently, it is advocated that companies try to achieve a base for realizing integration, synchronization and strategic alignment by means of a new product strategy. These three themes are explicated in a model, which also indicates the relation between the new product strategy and the product development process. Finally, implications for management practice are devised.
Original languageEnglish
Title of host publicationProceedings of NordDesign 2006
Publication date2006
Publication statusPublished - 2006
EventNordDesign 2006 - Reykjavik, Iceland
Duration: 16 Aug 200618 Aug 2006

Conference

ConferenceNordDesign 2006
CountryIceland
CityReykjavik
Period16/08/200618/08/2006

Cite this

Larsson, F. (2006). On the nature of the new product strategy. In Proceedings of NordDesign 2006