Abstract
The aim of this paper is to explore the concept of a new product strategy and its relation to portfolio management for product development. Based on a literature review this research adheres to one perception of the new product strategy proposed by literature complemented with a component adressing the risk-dimension. Next, it is suggested that the new product strategy is embedded in the product development strategy. Subsequently, it is advocated that companies try to achieve a base for realizing integration, synchronization and strategic alignment by means of a new product strategy. These three themes are explicated in a model, which also indicates the relation between the new product strategy and the product development process. Finally, implications for management practice are devised.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of NordDesign 2006 |
| Publication date | 2006 |
| Publication status | Published - 2006 |
| Event | NordDesign 2006 - Reykjavik, Iceland Duration: 16 Aug 2006 → 18 Aug 2006 |
Conference
| Conference | NordDesign 2006 |
|---|---|
| Country | Iceland |
| City | Reykjavik |
| Period | 16/08/2006 → 18/08/2006 |
Cite this
Larsson, F. (2006). On the nature of the new product strategy. In Proceedings of NordDesign 2006