On the nature of the new product strategy

Flemming Larsson

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    The aim of this paper is to explore the concept of a new product strategy and its relation to portfolio management for product development. Based on a literature review this research adheres to one perception of the new product strategy proposed by literature complemented with a component adressing the risk-dimension. Next, it is suggested that the new product strategy is embedded in the product development strategy. Subsequently, it is advocated that companies try to achieve a base for realizing integration, synchronization and strategic alignment by means of a new product strategy. These three themes are explicated in a model, which also indicates the relation between the new product strategy and the product development process. Finally, implications for management practice are devised.
    Original languageEnglish
    Title of host publicationProceedings of NordDesign 2006
    Publication date2006
    Publication statusPublished - 2006
    EventNordDesign 2006 - Reykjavik, Iceland
    Duration: 16 Aug 200618 Aug 2006


    ConferenceNordDesign 2006


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