On the content of a product idea

Claus Thorp Hansen; Mogens Myrup Andreasen

On the content of a product idea

Claus Thorp Hansen
, Mogens Myrup Andreasen

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Abstract

In an industrial company developing consumer products for the global marketplace, it is the management’s task to decide which product ideas shall be selected as a basis for developing new and innovative products. The company management has to allocate resources to a portfolio of product ideas for further development and to reject others. This is a risky task. If resources are allocated to wrong or wicket product ideas there will be no business for the company in the future. Allocating proper resources to the right product ideas is a first step towards a viable business, a task made difficult because many stakeholders, aspects and future events have to be predicted and taken into account. The aim of our research is to develop a product idea description, which enhances the creation of ideas. Hopefully strong ideas, but at least ideas, which has a rich and sound description, in the sense that it contains characteristics and aspects, which shall be defined and understood for selecting product ideas for further development and for carrying over the vision.

Original language	English
Title of host publication	Engineering design and the global economy : 15th International conference on engineering design
Editors	Andrew Samuel, William Lewis
Number of pages	4061
Place of Publication	Barton, ACT, Australia
Publisher	Engineers Australia
Publication date	2005
Pages	182-183
ISBN (Print)	0-85825-788-2
Publication status	Published - 2005
Event	15th International Conference on Engineering Design - Melbourne, Australia Duration: 15 Aug 2005 → 18 Aug 2005 Conference number: 15 http://www.designsociety.org/iced05_15th_international_conference_on_engineering_design.event.12.2005-08-15.htm

Conference

Conference	15th International Conference on Engineering Design
Number	15
Country/Territory	Australia
City	Melbourne
Period	15/08/2005 → 18/08/2005
Internet address	http://www.designsociety.org/iced05_15th_international_conference_on_engineering_design.event.12.2005-08-15.htm

Series	Design Society
Number	35

Keywords

Literature study
Business opportunity
Product idea
Conceptualisation

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publisher = "Engineers Australia",

note = "15th International Conference on Engineering Design, ICED05 ; Conference date: 15-08-2005 Through 18-08-2005",

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On the content of a product idea. / Hansen, Claus Thorp; Andreasen, Mogens Myrup.
Engineering design and the global economy: 15th International conference on engineering design. ed. / Andrew Samuel; William Lewis. Barton, ACT, Australia: Engineers Australia, 2005. p. 182-183 (Design Society; No. 35).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

TY - ABST

T1 - On the content of a product idea

AU - Hansen, Claus Thorp

AU - Andreasen, Mogens Myrup

N1 - Conference code: 15

PY - 2005

Y1 - 2005

N2 - In an industrial company developing consumer products for the global marketplace, it is the management’s task to decide which product ideas shall be selected as a basis for developing new and innovative products. The company management has to allocate resources to a portfolio of product ideas for further development and to reject others. This is a risky task. If resources are allocated to wrong or wicket product ideas there will be no business for the company in the future. Allocating proper resources to the right product ideas is a first step towards a viable business, a task made difficult because many stakeholders, aspects and future events have to be predicted and taken into account. The aim of our research is to develop a product idea description, which enhances the creation of ideas. Hopefully strong ideas, but at least ideas, which has a rich and sound description, in the sense that it contains characteristics and aspects, which shall be defined and understood for selecting product ideas for further development and for carrying over the vision.

AB - In an industrial company developing consumer products for the global marketplace, it is the management’s task to decide which product ideas shall be selected as a basis for developing new and innovative products. The company management has to allocate resources to a portfolio of product ideas for further development and to reject others. This is a risky task. If resources are allocated to wrong or wicket product ideas there will be no business for the company in the future. Allocating proper resources to the right product ideas is a first step towards a viable business, a task made difficult because many stakeholders, aspects and future events have to be predicted and taken into account. The aim of our research is to develop a product idea description, which enhances the creation of ideas. Hopefully strong ideas, but at least ideas, which has a rich and sound description, in the sense that it contains characteristics and aspects, which shall be defined and understood for selecting product ideas for further development and for carrying over the vision.

KW - Literature study

KW - Business opportunity

KW - Product idea

KW - Conceptualisation

M3 - Conference abstract in proceedings

SN - 0-85825-788-2

T3 - Design Society

SP - 182

EP - 183

BT - Engineering design and the global economy

A2 - Samuel, Andrew

A2 - Lewis, William

PB - Engineers Australia

CY - Barton, ACT, Australia

T2 - 15th International Conference on Engineering Design

Y2 - 15 August 2005 through 18 August 2005

ER -

On the content of a product idea

Abstract

Conference

Keywords

OpenUrl availability

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Cite this