On the content of a product idea

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review


In an industrial company developing consumer products for the global marketplace, it is the management’s task to decide which product ideas shall be selected as a basis for developing new and innovative products. The company management has to allocate resources to a portfolio of product ideas for further development and to reject others. This is a risky task. If resources are allocated to wrong or wicket product ideas there will be no business for the company in the future. Allocating proper resources to the right product ideas is a first step towards a viable business, a task made difficult because many stakeholders, aspects and future events have to be predicted and taken into account. The aim of our research is to develop a product idea description, which enhances the creation of ideas. Hopefully strong ideas, but at least ideas, which has a rich and sound description, in the sense that it contains characteristics and aspects, which shall be defined and understood for selecting product ideas for further development and for carrying over the vision.
Original languageEnglish
Title of host publicationEngineering design and the global economy : 15th International conference on engineering design
EditorsAndrew Samuel, William Lewis
Number of pages4061
Place of PublicationBarton, ACT, Australia
PublisherEngineers Australia
Publication date2005
ISBN (Print)0-85825-788-2
Publication statusPublished - 2005
Event15th International Conference on Engineering Design - Melbourne, Australia
Duration: 15 Aug 200518 Aug 2005
Conference number: 15


Conference15th International Conference on Engineering Design
Internet address
SeriesDesign Society


  • Literature study
  • Business opportunity
  • Product idea
  • Conceptualisation


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