On the content of a product idea

    Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review


    In an industrial company developing consumer products for the global marketplace, it is the management’s task to decide which product ideas shall be selected as a basis for developing new and innovative products. The company management has to allocate resources to a portfolio of product ideas for further development and to reject others. This is a risky task. If resources are allocated to wrong or wicket product ideas there will be no business for the company in the future. Allocating proper resources to the right product ideas is a first step towards a viable business, a task made difficult because many stakeholders, aspects and future events have to be predicted and taken into account. The aim of our research is to develop a product idea description, which enhances the creation of ideas. Hopefully strong ideas, but at least ideas, which has a rich and sound description, in the sense that it contains characteristics and aspects, which shall be defined and understood for selecting product ideas for further development and for carrying over the vision.
    Original languageEnglish
    Title of host publicationEngineering design and the global economy : 15th International conference on engineering design
    EditorsAndrew Samuel, William Lewis
    Number of pages4061
    Place of PublicationBarton, ACT, Australia
    PublisherEngineers Australia
    Publication date2005
    ISBN (Print)0-85825-788-2
    Publication statusPublished - 2005
    Event15th International Conference on Engineering Design - Melbourne, Australia
    Duration: 15 Aug 200518 Aug 2005
    Conference number: 15


    Conference15th International Conference on Engineering Design
    Internet address
    SeriesDesign Society


    • Literature study
    • Business opportunity
    • Product idea
    • Conceptualisation


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