Abstract
Explores patterns of alternative consumption and analyzes the emerging vigilant market segment. Description of the vigilant consumer; Changing patterns of consumption; Opacity of the vigilant market.
| Original language | English |
|---|---|
| Journal | Greener Management International |
| Issue number | 25 |
| Pages (from-to) | 10 |
| ISSN | 0966-9671 |
| Publication status | Published - 1999 |
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