On Communicating the Complexity (...) Part 2: The Vigilant Market

Lise Langeland

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    Explores patterns of alternative consumption and analyzes the emerging vigilant market segment. Description of the vigilant consumer; Changing patterns of consumption; Opacity of the vigilant market.
    Original languageEnglish
    JournalGreener Management International
    Issue number25
    Pages (from-to)10
    ISSN0966-9671
    Publication statusPublished - 1999

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