New product launch: There is more to it than lowering customer adoption barriers

Katrin Talke, Søren Salomo, Elko Kleinschmidt

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	35th European Marketing Association Conference EMAC 2006
Publication date	2006
Publication status	Published - 2006
Event	35th European Marketing Association Conference - Athen, Greece Duration: 23 May 2006 → 26 May 2006 Conference number: 35

Conference	35th European Marketing Association Conference
Number	35
Country/Territory	Greece
City	Athen
Period	23/05/2006 → 26/05/2006

OpenUrl availability

@inproceedings{0ece6668de874a6bad4814ca3887f8e3,

title = "New product launch: There is more to it than lowering customer adoption barriers",

author = "Katrin Talke and S{\o}ren Salomo and Elko Kleinschmidt",

year = "2006",

language = "English",

booktitle = "35th European Marketing Association Conference EMAC 2006",

note = "35th European Marketing Association Conference, EMAC 2006 ; Conference date: 23-05-2006 Through 26-05-2006",

}