New product launch: There is more to it than lowering customer adoption barriers

Katrin Talke, Søren Salomo, Elko Kleinschmidt

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication35th European Marketing Association Conference EMAC 2006
Publication date2006
Publication statusPublished - 2006
Event35th European Marketing Association Conference - Athen, Greece
Duration: 23 May 200626 May 2006
Conference number: 35

Conference

Conference35th European Marketing Association Conference
Number35
CountryGreece
CityAthen
Period23/05/200626/05/2006

Cite this

Talke, K., Salomo, S., & Kleinschmidt, E. (2006). New product launch: There is more to it than lowering customer adoption barriers. In 35th European Marketing Association Conference EMAC 2006