More of the same? How digital food platforms reinforce prevailing eating interests and practices

Techno-optimistic framings of the digital food economy purport that digital platforms can contribute to individuals’ dietary behavior change. Against this background, we investigate how people’s understandings of ‘eating well’ and their engagements with digital platforms are entangled. To do so, we conducted the first large-scale explorative survey among adults living in Switzerland on digital eating practices to date (n = 449). The survey examines participants’ understanding of ‘eating well’ and their uptake and use of digital food platforms. Our survey analysis revealed six distinct clusters of how participants conceptualize ‘eating well’. We found that participants in each cluster engage with a different set of apps, blogs and social media platforms with limited overlap between the clusters. Moreover, each cluster's engagement with selected digital food platforms responds to and supports their prevailing eating practices and goals. The 21 follow-up interviews supported the finding of the survey analysis that eaters (per cluster) seek out digital food platforms to have ‘more of the same’. In other words, participants’ use of digital platforms reinforces their existing eating interests and practices, nonetheless, these practices are increasingly digitally mediated. Ultimately, our results lead us to problematize techno-optimistic visions that digital platforms can unilaterally alter eaters’ established diet.