Monetizing Customer Load Data for an Energy Retailer: A Cooperative Game Approach

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When energy customers schedule loads ahead of time, this information, if acquired by their energy retailer, can improve the retailer's load forecasts. Better forecasts lead to wholesale purchase decisions that are likely to result in lower energy imbalance costs, and thus higher profits for the retailer. Therefore, this paper monetizes the value of the customer schedulable load data by quantifying the retailer's profit gain from adjusting the wholesale purchase based on such data. Using a cooperative game theoretic approach, the retailer translates their increased profit in expectation into the value of cooperation, and redistributes a portion of it among the customers as monetary incentives for them to continue providing their load data. Through case studies, this paper demonstrates the significance of the additional profit for the retailer from using the proposed framework, and evaluates the long-term monetary benefits to the customers based on different payoff allocation methods.
Original languageEnglish
Title of host publicationProceedings of 2021 IEEE PowerTech
Number of pages6
Publication statusAccepted/In press - 2021
Event14th IEEE PowerTech - Virtual Event - from the Alberto Aguilera Campus of Comillas University, Madrid, Spain
Duration: 27 Jun 20212 Jul 2021


Conference14th IEEE PowerTech
LocationVirtual Event - from the Alberto Aguilera Campus of Comillas University
Internet address


  • Data monetization
  • Energy market
  • Cooperative game theory
  • Newsvendor mode
  • Probabilistic forecasting

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