Merging Commercial and Technical Configurators

Sara Shafiee, Cipriano Forza, Anders Haug, Lars Hvam

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Companies are increasingly investing in product configurators in order to automate sales andproduction processes. The investment in product configurators can also be quite high mainly because of the need for an expert team and software. Companies develop configurators to support the specification of both commercial (sales) and technical parts of their products. The previous research address both approaches, including the pros and cons of each solution. However, there are also advantages in developing merged technical and sales configurator for a specific product instead of just developing one of them. The merged approach is tested in three case projects in an ETO company to investigate the pros and cons of the suggested approach. The cost of the project and Return On Investment (ROI) and complexity analysis demonstrates the benefits gained from the proposed approach.
Original languageEnglish
Publication date2018
Number of pages6
Publication statusPublished - 2018
Event8th International Conference on Mass Customization and Personalization - Novi Sad, Serbia
Duration: 19 Sep 201821 Sep 2018


Conference8th International Conference on Mass Customization and Personalization
CityNovi Sad


  • Product Configurator
  • Commercial
  • Technical
  • Case Company
  • Return On Investment (ROI)
  • Complexity


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