Abstract
Companies are increasingly investing in product configurators in order to automate sales andproduction processes. The investment in product configurators can also be quite high mainly because of the need for an expert team and software. Companies develop configurators to support the specification of both commercial (sales) and technical parts of their products. The previous research address both approaches, including the pros and cons of each solution. However, there are also advantages in developing merged technical and sales configurator for a specific product instead of just developing one of them. The merged approach is tested in three case projects in an ETO company to investigate the pros and cons of the suggested approach. The cost of the project and Return On Investment (ROI) and complexity analysis demonstrates the benefits gained from the proposed approach.
| Original language | English |
|---|---|
| Publication date | 2018 |
| Number of pages | 6 |
| Publication status | Published - 2018 |
| Event | 8th International Conference on Mass Customization and Personalization - Novi Sad, Serbia Duration: 19 Sep 2018 → 21 Sep 2018 |
Conference
| Conference | 8th International Conference on Mass Customization and Personalization |
|---|---|
| Country | Serbia |
| City | Novi Sad |
| Period | 19/09/2018 → 21/09/2018 |
Keywords
- Product Configurator
- Commercial
- Technical
- Case Company
- Return On Investment (ROI)
- Complexity
Cite this
Shafiee, S., Forza, C., Haug, A., & Hvam, L. (2018). Merging Commercial and Technical Configurators. Paper presented at 8th International Conference on Mass Customization and Personalization, Novi Sad, Serbia.