Measuring soft measures within a stated preference survey: The effect of pollution and traffic stress on mode choice

Eleonora Sottile, Elisabetta Cherchi, Italo Meloni

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    Abstract

    The objective of this research is to study the extent to which information on pollution and individual stress has on the choice to shift from private car to Park and Ride. A Stated Preference experiment was built where the reduction of CO2 and stress are attributes of the experimental design. Results showed that the utility to Park and Ride increases with the level of awareness, 2) the more individuals consider receiving information about stress useful, the more they tend to behave sustainably, 3) aspects associated with stress appear to have a greater influence on travel choice than environmental aspects.
    Original languageEnglish
    JournalTransportation Research Procedia
    Volume11
    Pages (from-to)434-451
    ISSN2352-1465
    DOIs
    Publication statusPublished - 2015
    Event10th International Conference on Transport Survey Methods - Leura, Sydney, Australia
    Duration: 16 Nov 201421 Nov 2014
    Conference number: 10

    Conference

    Conference10th International Conference on Transport Survey Methods
    Number10
    LocationLeura
    CountryAustralia
    CitySydney
    Period16/11/201421/11/2014

    Bibliographical note

    © 2015 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license

    Keywords

    • Transportation
    • Behaviour
    • Images
    • Latent variables
    • Soft measures
    • Stated Preference
    • Traffic Stress

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