Mass Customization - Threat or Chance for the SME

Carsten Svensson

Mass Customization - Threat or Chance for the SME

Carsten Svensson

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

Customer satisfaction is at the focus for most manufacturers and mass customization can in some markets be one of many tools used to increase the customer perceived value of a product by combining low price with extensive variation and adaptation. As a result mass customization is on the agenda in many SME's but the question is, what it will take for a SME to be successful in achieving mass customization? This paper will discuss mass customization and its influence on "built to order" SME's.

Original language	English
Title of host publication	Simulating Manufacturing Excellence in Small and Medium Sized Enterprises.
Editors	Hans-Henrik Hvolby
Publisher	Aalborg Universitetsforlag
Publication date	2000
Publication status	Published - 2000

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title = "Mass Customization - Threat or Chance for the SME",

abstract = "Customer satisfaction is at the focus for most manufacturers and mass customization can in some markets be one of many tools used to increase the customer perceived value of a product by combining low price with extensive variation and adaptation. As a result mass customization is on the agenda in many SME's but the question is, what it will take for a SME to be successful in achieving mass customization? This paper will discuss mass customization and its influence on {"}built to order{"} SME's.",

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AB - Customer satisfaction is at the focus for most manufacturers and mass customization can in some markets be one of many tools used to increase the customer perceived value of a product by combining low price with extensive variation and adaptation. As a result mass customization is on the agenda in many SME's but the question is, what it will take for a SME to be successful in achieving mass customization? This paper will discuss mass customization and its influence on "built to order" SME's.

KW - Industrial management

KW - Specification systems

M3 - Article in proceedings

BT - Simulating Manufacturing Excellence in Small and Medium Sized Enterprises.

A2 - null, Hans-Henrik Hvolby

PB - Aalborg Universitetsforlag

ER -

Mass Customization - Threat or Chance for the SME

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