Mass customization threat or chance for the SME

Carsten Svensson; Ari Barfod

Mass customization threat or chance for the SME

Carsten Svensson, Ari Barfod

Research output: Contribution to journal › Journal article › Research › peer-review

Abstract

Customer satisfaction is at the focus for most manufacturers and mass customization can in some markets be one of many tools used to increase the customer perceived value of a product by combining low price with extensive variation and adaptation. As a result mass customization is on the agenda in many SME’s but the question is, what it will take for a SME to be successful in achieving mass customization? This paper will discuss mass customization and its influence on “built to order” SME’s. Keywords: Mass customization, industrialization, SME

Original language	English
Journal	Computers in Industry
Volume	49
Pages (from-to)	77-89
ISSN	0166-3615
Publication status	Published - 2002

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abstract = "Customer satisfaction is at the focus for most manufacturers and mass customization can in some markets be one of many tools used to increase the customer perceived value of a product by combining low price with extensive variation and adaptation. As a result mass customization is on the agenda in many SME{\textquoteright}s but the question is, what it will take for a SME to be successful in achieving mass customization? This paper will discuss mass customization and its influence on “built to order” SME{\textquoteright}s. Keywords: Mass customization, industrialization, SME",

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AB - Customer satisfaction is at the focus for most manufacturers and mass customization can in some markets be one of many tools used to increase the customer perceived value of a product by combining low price with extensive variation and adaptation. As a result mass customization is on the agenda in many SME’s but the question is, what it will take for a SME to be successful in achieving mass customization? This paper will discuss mass customization and its influence on “built to order” SME’s. Keywords: Mass customization, industrialization, SME

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JO - Computers in Industry

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Mass customization threat or chance for the SME

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