Customer satisfaction is at the focus for most manufacturers and mass customization can in some markets be one of many tools used to increase the customer perceived value of a product by combining low price with extensive variation and adaptation. As a result mass customization is on the agenda in many SME's but the question is, what it will take for a SME to be successful in achieving mass customization? This paper will discuss mass customization and its influence on "built to order" SME's.
|Title of host publication||Simulating Manufacturing Excellence in Small and Medium Sized Enterprises.|
|Publication status||Published - 2000|
|Event||Simulating Manufacturing Excellence in Small and Medium Sized Enterprises. - Aalborg|
Duration: 5 Nov 1829 → …
|Conference||Simulating Manufacturing Excellence in Small and Medium Sized Enterprises.|
|Period||05/11/1829 → …|