Mass Customization - Threat or Chance for the SME

Carsten Svensson

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    Customer satisfaction is at the focus for most manufacturers and mass customization can in some markets be one of many tools used to increase the customer perceived value of a product by combining low price with extensive variation and adaptation. As a result mass customization is on the agenda in many SME's but the question is, what it will take for a SME to be successful in achieving mass customization? This paper will discuss mass customization and its influence on "built to order" SME's.
    Original languageEnglish
    Title of host publicationSimulating Manufacturing Excellence in Small and Medium Sized Enterprises.
    EditorsHans-Henrik Hvolby
    PublisherAalborg Universitetsforlag
    Publication date2000
    Publication statusPublished - 2000
    EventSimulating Manufacturing Excellence in Small and Medium Sized Enterprises. - Aalborg
    Duration: 5 Nov 1829 → …

    Conference

    ConferenceSimulating Manufacturing Excellence in Small and Medium Sized Enterprises.
    CityAalborg
    Period05/11/1829 → …

    Cite this

    Svensson, C. (2000). Mass Customization - Threat or Chance for the SME. In H-H. H. (Ed.), Simulating Manufacturing Excellence in Small and Medium Sized Enterprises. Aalborg Universitetsforlag.