Abstract
Customer satisfaction is at the focus for most manufacturers and mass customization can in some markets be one of many tools used to increase the customer perceived value of a product by combining low price with extensive variation and adaptation. As a result mass customization is on the agenda in many SME's but the question is, what it will take for a SME to be successful in achieving mass customization? This paper will discuss mass customization and its influence on "built to order" SME's.
| Original language | English |
|---|---|
| Title of host publication | Simulating Manufacturing Excellence in Small and Medium Sized Enterprises. |
| Editors | Hans-Henrik Hvolby |
| Publisher | Aalborg Universitetsforlag |
| Publication date | 2000 |
| Publication status | Published - 2000 |