MASS CUSTOMIZATION and PRODUCT MODELS

Carsten Svensson, Martin Malis

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Abstract

    When dealing with complex product models, efficient knowledge distribution is essential to obtain success. This paper describes how product models can be applied to support the knowledge distribution. The change towards individualization will radically affect the knowledge application in relation to the product. Through the application of a mass customization strategy, companies have a unique opportunity to create increased customer satisfaction. In a customized production, knowledge and information have to be easily accessible since every product is a unique combination of information. If the dream of a customized alternative instead of a uniform mass-produced product shall become a reality, then the cross-organizational efficiency must be kept at a competitive level. This is the real challenge for mass customization. A radical restructuring of both the internal and the external knowledge management systems is needed. Management of variety and closer integration with suppliers is necessary when the companies are working in a network.
    Original languageEnglish
    Title of host publicationELECTRONIC BUSINESS IN SMALL TO MEDIUM-SIZED ENTERPRISES: FRAMEWORKS, ISSUESAND IMPLICATIONS
    EditorsNabeel Al-Qirim
    Publication date2003
    Pages1-10
    Publication statusPublished - 2003

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