Markedsføringsstrategi

Pernille Rydén*, Torsten Ringberg

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageDanish
    Title of host publicationMarkedsføring: Teori og praksis
    EditorsJess Graff
    Number of pages20
    PublisherSamfundslitteratur
    Publication date2020
    Edition1.
    Pages250-269
    Chapter11
    ISBN (Print)9788759328781
    Publication statusPublished - 2020

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