Manipulating a stated choice experiment

Mogens Fosgerau, Maria Borjesson

    Research output: Contribution to journalJournal articleResearchpeer-review

    242 Downloads (Pure)

    Abstract

    This paper considers the design of a stated choice experiment intended to measure the marginal rate of substitution (MRS) between cost and an attribute such as time using a conventional logit model. Focusing the experimental design on some target MRS will bias estimates towards that value. The paper shows why this happens. The resulting estimated MRS can then be manipulated by adapting the target MRS in the experimental design. (C) 2015 Elsevier Ltd. All rights reserved.
    Original languageEnglish
    JournalJournal of Choice Modelling
    Volume16
    Pages (from-to)43-49
    Number of pages7
    ISSN1755-5345
    DOIs
    Publication statusPublished - 2015

    Keywords

    • ECONOMICS
    • TRAVEL-TIME SAVINGS
    • MODELS
    • VALUATION
    • DESIGNS
    • Stated choice
    • Willingness to pay
    • Misspecification
    • Experimental design

    Cite this