Managing Variety in Configure-to-Order Products - An Operational Method

    Research output: Contribution to journalJournal articleResearchpeer-review

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    Abstract

    Companies producing customized products tend to increase the variety of their product portfolio, in order to fulfill the demand of their customers and align their strategies with those of competitors. However, the profitability of product families may vary greatly. The purpose of this paper is to develop an operational method to analyze profitability of Configure-To-Order (CTO) products. The operational method consists of a four-step: analysis of product assortment, profitability analysis on configured products, market and competitor analysis and, product assortment scenarios analysis. The proposed operational method is firstly developed based on both available literature and practitioners experience and subsequently tested on a company that produces CTO products. The results from this application are further discussed and opportunities for further research identified.
    Original languageEnglish
    JournalInternational Journal of Industrial Engineering and Management
    Volume5
    Issue number4
    Pages (from-to)195-206
    ISSN2217-2661
    Publication statusPublished - 2014

    Keywords

    • Configure-To-Order products
    • Operational method
    • Product variety
    • Profitability analysis

    Cite this

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    title = "Managing Variety in Configure-to-Order Products - An Operational Method",
    abstract = "Companies producing customized products tend to increase the variety of their product portfolio, in order to fulfill the demand of their customers and align their strategies with those of competitors. However, the profitability of product families may vary greatly. The purpose of this paper is to develop an operational method to analyze profitability of Configure-To-Order (CTO) products. The operational method consists of a four-step: analysis of product assortment, profitability analysis on configured products, market and competitor analysis and, product assortment scenarios analysis. The proposed operational method is firstly developed based on both available literature and practitioners experience and subsequently tested on a company that produces CTO products. The results from this application are further discussed and opportunities for further research identified.",
    keywords = "Configure-To-Order products, Operational method, Product variety, Profitability analysis",
    author = "Anna Myrodia and Lars Hvam",
    year = "2014",
    language = "English",
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    pages = "195--206",
    journal = "International Journal of Industrial Engineering and Management",
    issn = "2217-2661",
    publisher = "University of Novi Sad, Faculty of Technical Sciences",
    number = "4",

    }

    Managing Variety in Configure-to-Order Products - An Operational Method. / Myrodia, Anna; Hvam, Lars.

    In: International Journal of Industrial Engineering and Management, Vol. 5, No. 4, 2014, p. 195-206.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Managing Variety in Configure-to-Order Products - An Operational Method

    AU - Myrodia, Anna

    AU - Hvam, Lars

    PY - 2014

    Y1 - 2014

    N2 - Companies producing customized products tend to increase the variety of their product portfolio, in order to fulfill the demand of their customers and align their strategies with those of competitors. However, the profitability of product families may vary greatly. The purpose of this paper is to develop an operational method to analyze profitability of Configure-To-Order (CTO) products. The operational method consists of a four-step: analysis of product assortment, profitability analysis on configured products, market and competitor analysis and, product assortment scenarios analysis. The proposed operational method is firstly developed based on both available literature and practitioners experience and subsequently tested on a company that produces CTO products. The results from this application are further discussed and opportunities for further research identified.

    AB - Companies producing customized products tend to increase the variety of their product portfolio, in order to fulfill the demand of their customers and align their strategies with those of competitors. However, the profitability of product families may vary greatly. The purpose of this paper is to develop an operational method to analyze profitability of Configure-To-Order (CTO) products. The operational method consists of a four-step: analysis of product assortment, profitability analysis on configured products, market and competitor analysis and, product assortment scenarios analysis. The proposed operational method is firstly developed based on both available literature and practitioners experience and subsequently tested on a company that produces CTO products. The results from this application are further discussed and opportunities for further research identified.

    KW - Configure-To-Order products

    KW - Operational method

    KW - Product variety

    KW - Profitability analysis

    M3 - Journal article

    VL - 5

    SP - 195

    EP - 206

    JO - International Journal of Industrial Engineering and Management

    JF - International Journal of Industrial Engineering and Management

    SN - 2217-2661

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    ER -