Managing Multiple Innovation Projects: Innovation Field Orientation, Innovativeness, and Firm Performance

Søren Salomo, Katrin Talke, N Strecker

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 37th European Marketing Academy Conference
Publication date	2008
Publication status	Published - 2008
Event	37th European Marketing Academy Conference - Brighton, United Kingdom Duration: 27 May 2008 → 30 May 2008 Conference number: 37

Conference	37th European Marketing Academy Conference
Number	37
Country/Territory	United Kingdom
City	Brighton
Period	27/05/2008 → 30/05/2008

OpenUrl availability

@inproceedings{b4dcce66d1344ebb966eca62f3c4f3a8,

title = "Managing Multiple Innovation Projects: Innovation Field Orientation, Innovativeness, and Firm Performance",

author = "S{\o}ren Salomo and Katrin Talke and N Strecker",

year = "2008",

language = "English",

booktitle = "Proceedings of the 37th European Marketing Academy Conference",

note = "37th European Marketing Academy Conference, EMAC 2008 ; Conference date: 27-05-2008 Through 30-05-2008",

}

TY - GEN

T1 - Managing Multiple Innovation Projects: Innovation Field Orientation, Innovativeness, and Firm Performance

AU - Salomo, Søren

AU - Talke, Katrin

AU - Strecker, N

N1 - Conference code: 37

PY - 2008

Y1 - 2008

M3 - Article in proceedings

BT - Proceedings of the 37th European Marketing Academy Conference

T2 - 37th European Marketing Academy Conference

Y2 - 27 May 2008 through 30 May 2008

ER -