Managing Multiple Innovation Projects: Innovation Field Orientation, Innovativeness, and Firm Performance

Søren Salomo, Katrin Talke, N Strecker

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 37th European Marketing Academy Conference
Publication date2008
Publication statusPublished - 2008
Event37th European Marketing Academy Conference - Brighton, United Kingdom
Duration: 27 May 200830 May 2008
Conference number: 37

Conference

Conference37th European Marketing Academy Conference
Number37
CountryUnited Kingdom
CityBrighton
Period27/05/200830/05/2008

Cite this

Salomo, S., Talke, K., & Strecker, N. (2008). Managing Multiple Innovation Projects: Innovation Field Orientation, Innovativeness, and Firm Performance. In Proceedings of the 37th European Marketing Academy Conference