Learning from Digitalised Industries: Designing Value Propositions for Disruption

Sidsel Katrine Ernstsen, Nina Koch-Ørvad, Jakob Brinkø Berg, Stig Brinck, Christian Thuesen, Anja Maier

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Digitalisation changes the way business is made. In some industries, digital disruption has been caused by companies like AirBnB and Netflix, whereas in other industries the opportunities stemming from digitalisation have still not been fully utilised. In this article, we explore how companies from less digital industries may create digital business opportunities by learning from successful digital companies in other industries. A 3-hour workshop set-up is developed and the findings from two workshops with 17 participants from the construction industry are described. It is shown how an analysis of the customer profiles of well-known companies facilitate cross-industrial learning and aid the creation of new ideas for digital value propositions. Although substantial further work is necessary before the full potential of the ideas may be harvested, we believe the described workshop method represents a tangible first step in creating digital business model innovation.
Original languageEnglish
Title of host publicationProceedings of the 29th ISPIM Innovation Conference 2018
Number of pages9
Publication date2018
Publication statusPublished - 2018
Event 29th ISPIM Innovation Conference - Stockholm, Sweden
Duration: 17 Jun 201820 Jun 2018
Conference number: 29


Conference 29th ISPIM Innovation Conference
Internet address


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