Key variables of organisation design in servitization

Melanie Kreye, Per Langaa Jensen

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    Abstract

    Manufacturing companies offering additional service with their products need to change their organisation design to accommodate for the service business. Using the star model, this paper investigates organisation design in terms of strategy, structure, processes, rewards and people as a response to external environment to ensure performance. We present a case in the European renewable energy sector. The findings show three key variables: (i) processes need to enable information flow between business departments; (ii) servitization strategy needs to be translated into service-centred activities, and (iii) the parts of organisation design need to be aligned to prevent inconsistencies in service provision.
    Original languageEnglish
    Title of host publicationProceedings of the 21st International EurOMA Conference
    Number of pages10
    PublisherEuropean Operations Management Association
    Publication date2014
    Publication statusPublished - 2014
    Event21st EurOMA Conference: Operations Management in an Innovation Economy - Palermo, Italy
    Duration: 20 Jun 201425 Jun 2014
    Conference number: 21
    http://www.euroma2014italy.org/

    Conference

    Conference21st EurOMA Conference: Operations Management in an Innovation Economy
    Number21
    CountryItaly
    CityPalermo
    Period20/06/201425/06/2014
    Internet address

    Keywords

    • Servitization
    • Case study
    • Organisation design

    Activities

    • 1 Conference presentations

    Key variables of organisation design in servitization

    Melanie Kreye (Lecturer)

    2014

    Activity: Talks and presentationsConference presentations

    Cite this

    Kreye, M., & Jensen, P. L. (2014). Key variables of organisation design in servitization. In Proceedings of the 21st International EurOMA Conference European Operations Management Association.