Abstract
Products can be designed to have a character, i.e. a mood that is conveyed through the form of the product, the use of material and colour. Industrial designers often design a consumer product to target a particular market segment with a particular lifestyle or age group. Therefore, the character of a product is intended to appeal to the target user group. This paper investigates the similarities and/or differences between: the associations that are made by a user of a product with those that were the intention of the designer.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of NordDesign Conference |
| Editors | Runar Unnthorsson, Magnus Jonsson |
| Place of Publication | Reykjavik |
| Publisher | University of Iceland |
| Publication date | 2006 |
| ISBN (Print) | 978-9979-9494-9-7 |
| Publication status | Published - 2006 |
| Event | NordDesign 2006 - Reykjavik, Iceland Duration: 16 Aug 2006 → 18 Aug 2006 |
Conference
| Conference | NordDesign 2006 |
|---|---|
| Country/Territory | Iceland |
| City | Reykjavik |
| Period | 16/08/2006 → 18/08/2006 |
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