Investigation Of Designers Intentions And A Users’ Perception Of Product Character

Saeema Ahmed, Per Boelskifte

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Products can be designed to have a character, i.e. a mood that is conveyed through the form of the product, the use of material and colour. Industrial designers often design a consumer product to target a particular market segment with a particular lifestyle or age group. Therefore, the character of a product is intended to appeal to the target user group. This paper investigates the similarities and/or differences between: the associations that are made by a user of a product with those that were the intention of the designer.
Original languageEnglish
Title of host publicationProceedings of NordDesign Conference
EditorsRunar Unnthorsson, Magnus Jonsson
Place of PublicationReykjavik
PublisherUniversity of Iceland
Publication date2006
ISBN (Print)978-9979-9494-9-7
Publication statusPublished - 2006
EventNordDesign 2006 - Reykjavik, Iceland
Duration: 16 Aug 200618 Aug 2006


ConferenceNordDesign 2006


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