Investigation Of Designers Intentions And A Users’ Perception Of Product Character

Saeema Ahmed, Per Boelskifte

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    Products can be designed to have a character, i.e. a mood that is conveyed through the form of the product, the use of material and colour. Industrial designers often design a consumer product to target a particular market segment with a particular lifestyle or age group. Therefore, the character of a product is intended to appeal to the target user group. This paper investigates the similarities and/or differences between: the associations that are made by a user of a product with those that were the intention of the designer.
    Original languageEnglish
    Title of host publicationProceedings of NordDesign Conference
    EditorsRunar Unnthorsson, Magnus Jonsson
    Place of PublicationReykjavik
    PublisherUniversity of Iceland
    Publication date2006
    ISBN (Print)978-9979-9494-9-7
    Publication statusPublished - 2006
    EventNordDesign 2006 - Reykjavik, Iceland
    Duration: 16 Aug 200618 Aug 2006

    Conference

    ConferenceNordDesign 2006
    Country/TerritoryIceland
    CityReykjavik
    Period16/08/200618/08/2006

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