Abstract
Products can be designed to have a character, i.e. a mood that is conveyed through the form of the product, the use of material and colour. Industrial designers often design a consumer product to target a particular market segment with a particular lifestyle or age group. Therefore, the character of a product is intended to appeal to the target user group. This paper investigates the similarities and/or differences between: the associations that are made by a user of a product with those that were the intention of the designer.
Original language | English |
---|---|
Title of host publication | Proceedings of NordDesign Conference |
Editors | Runar Unnthorsson, Magnus Jonsson |
Place of Publication | Reykjavik |
Publisher | University of Iceland |
Publication date | 2006 |
ISBN (Print) | 978-9979-9494-9-7 |
Publication status | Published - 2006 |
Event | NordDesign 2006 - Reykjavik, Iceland Duration: 16 Aug 2006 → 18 Aug 2006 |
Conference
Conference | NordDesign 2006 |
---|---|
Country/Territory | Iceland |
City | Reykjavik |
Period | 16/08/2006 → 18/08/2006 |