Interactions in New Product Development: how the nature of the NPD process influences interaction between teams and management

Burcu Felekoglu, Anja Maier, James Moultrie

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    Effective interaction across organisational boundaries is a critical success factor in new product development (NPD). However, few studies have investigated how different mechanisms enable effective interaction across organisational and particularly hierarchical boundaries.
    This study explores how the formality of the NPD process influences the nature of interactions across different organisational boundaries and specifically identifies interaction mechanisms used across hierarchical boundaries. Cross-sectional interviews were conducted in nine firms. Findings highlight that in firms with a formalised NPD process, interactions tend to have a transactional/managerial bias. In contrast, in firms where the NPD process is flexible, interactions have a more social objective.
    Original languageEnglish
    JournalJournal of Engineering and Technology Management
    Volume30
    Pages (from-to)384–401
    ISSN0923-4748
    DOIs
    Publication statusPublished - 2013

    Keywords

    • Interactions in new product development
    • New product development process formality
    • New product development team
    • Senior management

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