Intentions to use bike-sharing for holiday cycling: An application of the Theory of Planned Behavior

Sigal Kaplan, Francesco Manca, Thomas Alexander Sick Nielsen, Carlo Giacomo Prato

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    This study explored the behavioral factors underlying tourist intentions to use urban bike-sharing for cycling while on holiday. The analytical framework relied on the Theory of Planned Behavior relating tourist intentions to favorable attitudes toward cycling, interest in bicycle technology, favorable subjective norms toward cycling, and perceived cycling ease. The case-study focused on the new bikesharing system in Copenhagen (Denmark) and questioned 655 potential tourists about a hypothetical holiday scenario. Structural equation models revealed: (i) a great interest in using bike-sharing, frequently and for multiple purposes; (ii) a relation between holiday cycling and living in a cyclingfriendly country, past cycling experience, and habitual transport mode choice during daily life; (iii) an appeal of electric bicycles to tourists with high interest in bicycle technology, low perceived cycling ease, and weak favorable norms toward cycling; (iv) a relation between frequent and multi-purpose cycling intentions and favorable to stronger attitudes and norms toward cycling, and greater perceived likelihood that the holiday partners would cycle.
    Original languageEnglish
    JournalTourism Management
    Volume47
    Pages (from-to)34-46
    Number of pages13
    ISSN0261-5177
    DOIs
    Publication statusPublished - 29 Sep 2014

    Keywords

    • Holiday cycling
    • Tourist intentions
    • Bike-sharing
    • Structural equation modeling

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