Regional governments in Europe seem to be playing an increasing role in hydrogen and fuel cell (H2FC) development. A number of regions are supporting demonstration projects and building networks among regional stakeholders to strengthen their engagement in H2FC technology. In this article, we will analyse regions that are highly engaged in H2FC activity, based on three indicators: existing hydrogen infrastructure and production sites, general innovativeness and the presence of industrial clusters with relevance for H2FC. Our finding is that regions with high activity in H2FC development are also innovative regions in general. Moreover, the article highlights some industrial clusters that create favourable conditions for regions to take part in H2FC development. Existing hydrogen infrastructure, however, seems to play only a minor role in a region’s engagement. The article concludes that, while further research is needed before qualified policy implications can be drawn, an overall well-functioning regional innovation system is important in the formative phase of an H2FC innovation system.