Influence of consumer's background on product perception

Marta Perez Mata, Saeema Ahmed-Kristensen, Per B. Brockhoff

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

126 Downloads (Pure)
Original languageEnglish
Title of host publication13th International Design Conference - Design 2014
Number of pages10
PublisherDesign Society
Publication date2014
Pages2125-2134
Publication statusPublished - 2014
Event13th International Design Conference - Dubrovnik, Croatia
Duration: 19 May 201422 May 2014
Conference number: 13
http://www.designconference.org/

Conference

Conference13th International Design Conference
Number13
CountryCroatia
CityDubrovnik
Period19/05/201422/05/2014
Internet address

Keywords

  • Creativity
  • Bioinspired design
  • Analogies
  • Design cognition

Cite this

Perez Mata, M., Ahmed-Kristensen, S., & Brockhoff, P. B. (2014). Influence of consumer's background on product perception. In 13th International Design Conference - Design 2014 (pp. 2125-2134). Design Society.