Increasing construct clarity in digital business model innovation research

Scholarly work on digital business model innovation (DBMI) is relatively new but is gaining popularity in recent years. High conceptual ambiguity and the lack of a generally accepted definition, however, result in insightful yet inconclusive evidence. This article therefore sets out to increase construct clarity of DBMI by examining over 60 articles in a state-of-the-art literature review. We identify a set of basic and specific attributes relevant to describing DBMI based on a novel conceptualization and propose a new definition for the concept. Ultimately, our goal is to set the foundation for future research to advance the field from its infancy to higher levels of maturity.