Impact of the Firm's IT/Communication Capability and Behavioural Environment on Performance in Global New Product Development

Ulrike de Bretani, Elko J. Kleinschmidt, Søren Salomo

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication36th European Marketing Association Conference EMAC 2007
Publication date2007
Publication statusPublished - 2007
Event36th European Marketing Association Conference - Reykjavik, Iceland
Duration: 22 May 200725 May 2007
Conference number: 36

Conference

Conference36th European Marketing Association Conference
Number36
CountryIceland
CityReykjavik
Period22/05/200725/05/2007

Cite this

de Bretani, U., Kleinschmidt, E. J., & Salomo, S. (2007). Impact of the Firm's IT/Communication Capability and Behavioural Environment on Performance in Global New Product Development. In 36th European Marketing Association Conference EMAC 2007