Abstract
The outbreak of the novel Coronavirus (COVID-19) has caused many economic disruptions worldwide. In particular, the Indian insurance industry has been adversely affected due to the impact of the pandemic. Furthermore, this market volatility has caused a steep fall in the stock prices of life insurance companies in the country. The share prices of life insurance companies have been affected due to decreased demand and uncertain market conditions. This study has considered three life insurance scripts from NSE, namely SBI Life, HDFC Life, and ICICI PRU, for the period from April 2020 to July 2021; the data has been taken on a daily basis. The methodology adopted was one of moving average trading rules to ascertain the profitability of the rule. Market returns of life insurance companies are not satisfying for the investor. Due to the pandemic, the insurance sector has been one of the most hard-hit sectors due to claims and releases. Life insurance has performed poorly during the period of the study. According to the data, if an investor entered the market during that period, then their position would have been stable, but investors holding the stock would have suffered a huge loss during this period. Investors need to wait for better opportunities post COVID-19.
| Original language | English |
|---|---|
| Title of host publication | Perspectives in Sustainable Management Practices |
| Number of pages | 10 |
| Publisher | Taylor and Francis Group |
| Publication date | 2023 |
| Pages | 129-138 |
| Chapter | 14 |
| ISBN (Print) | 9781032440026 |
| ISBN (Electronic) | 9781003818106 |
| DOIs | |
| Publication status | Published - 2023 |