Hybrid Compensatory-Noncompensatory Choice Sets in Semicompensatory Models

Sigal Kaplan, Shlomo Bekhor, Yoram Shiftan

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    Semicompensatory models represent a choice process consisting of an elimination-based choice set formation on satisfaction of criterion thresholds and a utility-based choice. Current semicompensatory models assume a purely noncompensatory choice set formation and therefore do not support multinomial criteria that involve trade-offs between attributes at the choice set formation stage. This study proposes a novel behavioral paradigm consisting of a hybrid compensatory-noncompensatory choice set formation process, followed by compensatory choice. The behavioral paradigm is represented by a mathematical model that combines multinomial-response and ordered-response thresholds with a utility-based choice. The proposed model is applied to a stated preference experiment of off-campus rental apartment choices by students. Results demonstrate the applicability and feasibility of incorporating multinomial-response thresholds into semicompensatory models.
    Original languageEnglish
    Book seriesTransportation Research Record
    Volume2322
    Pages (from-to)10-19
    ISSN0361-1981
    DOIs
    Publication statusPublished - 2013

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