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How Value Co-Creation can Boost Your Innovation Process Significantly

    Research output: Other contribution › Net publication - Internet publication › Communication

    Abstract

    No matter the industry, co-creation of value is a hot topic. Marketing specialists swear by it; manufacturers and service providers try to integrate it in their innovation practices; researchers study it. Value co-creation happens within networks and enable individuals, groups and organisations to connect, collaborate, solve problems and satisfy heterogeneous needs and expectations together.
    Original languageEnglish
    Publication date2018
    Publication statusPublished - 2018

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