Holding the Competitive Edge Through Outsourcing

Carsten Svensson, Henrik Bjørn Christensen

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    Outsourcing - once considered a defensive tool for cost reduction - has proven to be an effective acquisition tool enabling aggressive technology development, A multi case study in 7 Danish machinery equipment manufacture illustrate a number of similar issues/challengers in their development e.g. creating benefit in the potential of using the supplier-network to acquiretechnologies to obtain market leadership. Nilpeter is a leading manufacturer within lable printing presses , selling its label printing equipment worldwide in competition with 3 other global players. The case of Nilpeter illustrates well the challenges in offering more attractive products to the market to continue lower prices. The company has focused its attention around customer satisfaction , enabled by strategic sourcing and customization. The customization is carried out to improve the match between the expectation of the customers and the delivered solution and strategic sourcing to do this effective. This paper describes the change process towards the efficient utilization of the supplier network.
    Original languageEnglish
    Title of host publicationProduction Operations Management Conference
    Publication date2002
    Publication statusPublished - 2002
    EventProduction Operations Management Conference - San Fransisco, CA, United States
    Duration: 5 Nov 2002 → …


    ConferenceProduction Operations Management Conference
    Country/TerritoryUnited States
    CitySan Fransisco, CA
    Period05/11/2002 → …


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