Green power. Designing a green electricity marketing strategy

N. Wohlgemuth, M. Getzner, J. Park

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationGreener marketing. A global perspective on greening marketing practice
    EditorsM. Charter, M.J. Polonsky
    Place of PublicationSheffield
    PublisherGreenleaf Publishing
    Publication date1999
    Pages362-380
    ISBN (Print)1-874719-14-4
    Publication statusPublished - 1999

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