The SWOT method has for years been used to support the development
of strategies of different types in several kinds of
organisations. The method has several times been referred to as
the simplest strategy developing supporting tool. In the
literature, the SWOT method most commonly is presented in terms of
case studies with focus on the restults of hte study. However,
carrying out a SWOT method includes a process including steps
where both creativity and prioritising techniques are used. This
paper focuses on the process of applying SWOT and presents this as
a stepwise method as part of a strategy developing process. For
illustrative reasons, the method is applied to a case of a small
company in the IT field in need for a new strategy
| Number of pages | 17 |
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| Publication status | Published - 1999 |
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