Getting an Overview with SWOT

Lene Sørensen, Rene Victor Valqui Vidal

    Research output: Book/ReportReportResearchpeer-review


    The SWOT method has for years been used to support the development of strategies of different types in several kinds of organisations. The method has several times been referred to as the simplest strategy developing supporting tool. In the literature, the SWOT method most commonly is presented in terms of case studies with focus on the restults of hte study. However, carrying out a SWOT method includes a process including steps where both creativity and prioritising techniques are used. This paper focuses on the process of applying SWOT and presents this as a stepwise method as part of a strategy developing process. For illustrative reasons, the method is applied to a case of a small company in the IT field in need for a new strategy
    Original languageEnglish
    Number of pages17
    Publication statusPublished - 1999

    Cite this