| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 12th International Conference on Opportunities and Challenges in Management, Economics and Accounting |
| Number of pages | 1 |
| Publisher | Diamond Scientific Publishing |
| Publication date | 2024 |
| Article number | 11785-7 |
| ISBN (Electronic) | 978-609-485-612-9 |
| Publication status | Published - 2024 |
| Event | 12th International Conference on Opportunities and Challenges in Management, Economics and Accounting - Copenhagen, Denmark Duration: 1 Nov 2024 → 3 Nov 2024 |
Conference
| Conference | 12th International Conference on Opportunities and Challenges in Management, Economics and Accounting |
|---|---|
| Country/Territory | Denmark |
| City | Copenhagen |
| Period | 01/11/2024 → 03/11/2024 |
Keywords
- Consumer acceptance
- Human influencers
- Literature review
- Social media marketing
- Virtual influencers marketing
Projects
- 1 Active
-
Empowering Fashion Marketing: Exploring the Impact of Generative AI
Taraghi, N. (PhD Student), Scarso, E. (Main Supervisor) & Kirchner, K. (Supervisor)
01/10/2024 → 31/12/2026
Project: Research
Activities
- 1 Hosting a guest lecturer
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver