Generative AI and the Evolution of Virtual Influencers: A Marketing Perspective

Tara Ghanizadeh; Nima Taraghi; Enrico Scarso; Kathrin Kirchner

Generative AI and the Evolution of Virtual Influencers: A Marketing Perspective

Tara Ghanizadeh, Nima Taraghi, Enrico Scarso, Kathrin Kirchner

University of Padua

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

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Original language	English
Title of host publication	Proceedings of the 12th International Conference on Opportunities and Challenges in Management, Economics and Accounting
Number of pages	1
Publisher	Diamond Scientific Publishing
Publication date	2024
Article number	11785-7
ISBN (Electronic)	978-609-485-612-9
Publication status	Published - 2024
Event	12th International Conference on Opportunities and Challenges in Management, Economics and Accounting - Copenhagen, Denmark Duration: 1 Nov 2024 → 3 Nov 2024

Conference

Conference	12th International Conference on Opportunities and Challenges in Management, Economics and Accounting
Country/Territory	Denmark
City	Copenhagen
Period	01/11/2024 → 03/11/2024

Keywords

Consumer acceptance
Human influencers
Literature review
Social media marketing
Virtual influencers marketing

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Cite this

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Ghanizadeh, T, Taraghi, N, Scarso, E & Kirchner, K 2024, Generative AI and the Evolution of Virtual Influencers: A Marketing Perspective. in Proceedings of the 12th International Conference on Opportunities and Challenges in Management, Economics and Accounting., 11785-7, Diamond Scientific Publishing, 12th International Conference on Opportunities and Challenges in Management, Economics and Accounting, Copenhagen, Denmark, 01/11/2024.

Generative AI and the Evolution of Virtual Influencers: A Marketing Perspective. / Ghanizadeh, Tara; Taraghi, Nima; Scarso, Enrico et al.
Proceedings of the 12th International Conference on Opportunities and Challenges in Management, Economics and Accounting. Diamond Scientific Publishing, 2024. 11785-7.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

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PY - 2024

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KW - Human influencers

KW - Literature review

KW - Social media marketing

KW - Virtual influencers marketing

M3 - Conference abstract in proceedings

BT - Proceedings of the 12th International Conference on Opportunities and Challenges in Management, Economics and Accounting

PB - Diamond Scientific Publishing

T2 - 12th International Conference on Opportunities and Challenges in Management, Economics and Accounting

Y2 - 1 November 2024 through 3 November 2024

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