Frugal Innovation and Green Business Models

Maj Munch Andersen

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    The literature on ‘green business models’ is rapidly developing these years. This paper suggests that much existing work on green business models lacks a deeper theoretical understanding of eco-innovation and the green economy. The paper forwards an evolutionary economic perspective on green business models. This perspective departs in important ways from other approaches to green business models the implications of which are sought clarified and discussed in the paper. The paper argues for the need to link up green business model innovation to aggregate green economic change. The paper posits that the greening of the economy has reached such a stage of maturity where a generic ‘green business model’ is apparent. The paper points to eight characteristics of eco-innovation on the basis of which key changes to the business model are identified and schematised for the different stages of the green economic change.
    Original languageEnglish
    Title of host publicationProceedings of the ISPIM Innovation Summit 2015
    Number of pages19
    PublisherISPIM
    Publication date2015
    Publication statusPublished - 2015
    EventISPIM Innovation Summit - Brisbane, Australia
    Duration: 6 Dec 20159 Dec 2015

    Conference

    ConferenceISPIM Innovation Summit
    Country/TerritoryAustralia
    CityBrisbane
    Period06/12/201509/12/2015

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