Abstract
Companies producing customized products tend to increase the variety of their product portfolio, in order to fulfill the demand of their customers and align with the competitors. Nevertheless the profitability of the product families may vary greatly. The purpose of this paper is to analyze profitability of Configure-To-Order (CTO) products. The framework consists of a 4-step model: Analysis of product assortment, Profitability analysis on configured products, Market and Competitors analysis, Scenarios for future product assortment. The suggested framework is tested on a company. The results in terms of product delimitation and experiences gained from the case study are further discussed.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of 6th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2014) |
| Number of pages | 11 |
| Publisher | University of Novi Sad |
| Publication date | 2014 |
| Publication status | Published - 2014 |
| Event | 6th International Conference on Mass Customization and Personalization in Central Europe - Novi Sad, Serbia Duration: 23 Sept 2014 → 26 Sept 2014 Conference number: 6 http://www.mcp-ce.org/ |
Conference
| Conference | 6th International Conference on Mass Customization and Personalization in Central Europe |
|---|---|
| Number | 6 |
| Country/Territory | Serbia |
| City | Novi Sad |
| Period | 23/09/2014 → 26/09/2014 |
| Internet address |
Keywords
- CTO products
- Product variety
- Profitability analysis