Framework for developing product strategy for Configure-To-Order products

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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    Abstract

    Companies producing customized products tend to increase the variety of their product portfolio, in order to fulfill the demand of their customers and align with the competitors. Nevertheless the profitability of the product families may vary greatly. The purpose of this paper is to analyze profitability of Configure-To-Order (CTO) products. The framework consists of a 4-step model: Analysis of product assortment, Profitability analysis on configured products, Market and Competitors analysis, Scenarios for future product assortment. The suggested framework is tested on a company. The results in terms of product delimitation and experiences gained from the case study are further discussed.
    Original languageEnglish
    Title of host publicationProceedings of 6th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2014)
    Number of pages11
    PublisherUniversity of Novi Sad
    Publication date2014
    Publication statusPublished - 2014
    Event6th International Conference on Mass Customization and Personalization in Central Europe - Novi Sad, Serbia
    Duration: 23 Sep 201426 Sep 2014
    Conference number: 6
    http://www.mcp-ce.org/

    Conference

    Conference6th International Conference on Mass Customization and Personalization in Central Europe
    Number6
    CountrySerbia
    CityNovi Sad
    Period23/09/201426/09/2014
    Internet address

    Keywords

    • CTO products
    • Product variety
    • Profitability analysis

    Cite this

    Myrodia, A., & Hvam, L. (2014). Framework for developing product strategy for Configure-To-Order products. In Proceedings of 6th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2014) University of Novi Sad.
    Myrodia, Anna ; Hvam, Lars. / Framework for developing product strategy for Configure-To-Order products. Proceedings of 6th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2014). University of Novi Sad, 2014.
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    title = "Framework for developing product strategy for Configure-To-Order products",
    abstract = "Companies producing customized products tend to increase the variety of their product portfolio, in order to fulfill the demand of their customers and align with the competitors. Nevertheless the profitability of the product families may vary greatly. The purpose of this paper is to analyze profitability of Configure-To-Order (CTO) products. The framework consists of a 4-step model: Analysis of product assortment, Profitability analysis on configured products, Market and Competitors analysis, Scenarios for future product assortment. The suggested framework is tested on a company. The results in terms of product delimitation and experiences gained from the case study are further discussed.",
    keywords = "CTO products, Product variety, Profitability analysis",
    author = "Anna Myrodia and Lars Hvam",
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    publisher = "University of Novi Sad",
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    Myrodia, A & Hvam, L 2014, Framework for developing product strategy for Configure-To-Order products. in Proceedings of 6th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2014). University of Novi Sad, 6th International Conference on Mass Customization and Personalization in Central Europe, Novi Sad, Serbia, 23/09/2014.

    Framework for developing product strategy for Configure-To-Order products. / Myrodia, Anna; Hvam, Lars.

    Proceedings of 6th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2014). University of Novi Sad, 2014.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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    AB - Companies producing customized products tend to increase the variety of their product portfolio, in order to fulfill the demand of their customers and align with the competitors. Nevertheless the profitability of the product families may vary greatly. The purpose of this paper is to analyze profitability of Configure-To-Order (CTO) products. The framework consists of a 4-step model: Analysis of product assortment, Profitability analysis on configured products, Market and Competitors analysis, Scenarios for future product assortment. The suggested framework is tested on a company. The results in terms of product delimitation and experiences gained from the case study are further discussed.

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    Myrodia A, Hvam L. Framework for developing product strategy for Configure-To-Order products. In Proceedings of 6th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2014). University of Novi Sad. 2014