Forming Customer relations : Relating `Modernist´ Accounting and `Postmodernist´ Marketing

Kirsten Flagstad, Sita Kotnis, Jan Mouritsen

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	EIASM conference on `Management and Anthropology´
Publication date	2002
Publication status	Published - 2002
Externally published	Yes
Event	EIASM conference on `Management and Anthropology´ - Venice Duration: 1 Jan 2002 → …

Conference	EIASM conference on `Management and Anthropology´
City	Venice
Period	01/01/2002 → …

OpenUrl availability

@inproceedings{a3f9b15904e2487dbab3984765418aa5,

title = "Forming Customer relations : Relating `Modernist´ Accounting and `Postmodernist´ Marketing",

author = "Kirsten Flagstad and Sita Kotnis and Jan Mouritsen",

year = "2002",

language = "English",

booktitle = "EIASM conference on `Management and Anthropology´",

note = "EIASM conference on `Management and Anthropology´ ; Conference date: 01-01-2002",

}