Forming Customer relations : Relating `Modernist´ Accounting and `Postmodernist´ Marketing

Kirsten Flagstad, Sita Kotnis, Jan Mouritsen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationEIASM conference on `Management and Anthropology´
Publication date2002
Publication statusPublished - 2002
Externally publishedYes
EventEIASM conference on `Management and Anthropology´ - Venice
Duration: 1 Jan 2002 → …

Conference

ConferenceEIASM conference on `Management and Anthropology´
CityVenice
Period01/01/2002 → …

Cite this

Flagstad, K., Kotnis, S., & Mouritsen, J. (2002). Forming Customer relations : Relating `Modernist´ Accounting and `Postmodernist´ Marketing. In EIASM conference on `Management and Anthropology´