Evaluating six soft approaches

Lene Sørensen, Rene Victor Valqui Vidal

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    Abstract

    The paper introduces and evaluates six soft approaches used in strategy
    development and planning. We take a planner’s perspective on discussing the
    concepts of strategy development and planning. This means that we see strategy
    development and planning as learning processes based on Ackoff’s interactive
    planning principles to be supported by soft approaches in carrying out the
    principles in action. These six soft approaches are suitable for supporting various
    steps of the strategy development and planning process. These are the SWOT
    analysis, the Future Workshop, the Scenario methodology, Strategic Option
    Development and Analysis, Strategic Choice Approach and Soft Systems
    Methodology. Evaluations of each methodology are carried out using a
    conceptual framework in which the organisation, the result, the process and the
    technology of the specific approach are taken into consideration. Using such a
    conceptual framework for evaluations of soft approaches increases the
    understanding of them, their transparency, and their usability in practice.
    Original languageEnglish
    Number of pages22
    Publication statusPublished - 2006

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