The chapter describes how Danish consumers feel a need for more information about bacon production practices,especially about some of the invisible attributes, such as origin, use of medicine and animal welfare, even though there is a long tradition for highly developed traceability systems. Traceability is reactive in this chain and is not intended to transmit information on the safety, production practices or quality of the final product proactively downstream to firms or end consumers.
|Title of host publication||Ethical Traceability and Communicating Food|
|Editors||Christian Coff, David Barling, Michiel Korthals, Thorkild Nielsen|
|Number of pages||343|
|Publication status||Published - 2008|
- Food policy