Employee attitudes towards corporate social responsibility: a study on gender, age and educational level differences

Francesco Rosati*, Roberta Costa, Armando Calabrese, Esben Rahbek Gjerdrum Pedersen

*Corresponding author for this work

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    Previous studies show that individual characteristics can influence stakeholderattitudes towards corporate social responsibility (CSR). This study analyses employeeattitudes such as CSR demandingness, trust and satisfaction, to determine whetherthey vary according to differences in gender, age, and educational level. The analysiswas carried out by surveying 153 employees of 11 Italian banks, and by performing acontent analysis of the banks' sustainability reports. The Italian banking sector waschosen because of recent financial and CSR scandals. The findings suggest that,on average, male employees are slightly more trusting in and satisfied with CSRperformance than their female counterparts. Graduates are slightly more demanding,largely more trusting, and generally more satisfied than non‐graduates. Interestingly,the difference between older and younger employees is not significant. The proposedapproach can be useful in designing tailored CSR activities and communicationavenues by shedding light on employees' CSR attitudes.
    Original languageEnglish
    JournalCorporate Social Responsibility and Environmental Management
    Volume25
    Issue number6
    Pages (from-to)1306-1319
    Number of pages14
    ISSN1535-3958
    DOIs
    Publication statusPublished - 2018

    Keywords

    • Bank employees
    • Content analysis
    • CSR attitudes
    • CSR expectations
    • CSR perceptions
    • Sustainability report

    Cite this

    @article{a28d7406829f44478bfa2e7f842ae383,
    title = "Employee attitudes towards corporate social responsibility: a study on gender, age and educational level differences",
    abstract = "Previous studies show that individual characteristics can influence stakeholderattitudes towards corporate social responsibility (CSR). This study analyses employeeattitudes such as CSR demandingness, trust and satisfaction, to determine whetherthey vary according to differences in gender, age, and educational level. The analysiswas carried out by surveying 153 employees of 11 Italian banks, and by performing acontent analysis of the banks' sustainability reports. The Italian banking sector waschosen because of recent financial and CSR scandals. The findings suggest that,on average, male employees are slightly more trusting in and satisfied with CSRperformance than their female counterparts. Graduates are slightly more demanding,largely more trusting, and generally more satisfied than non‐graduates. Interestingly,the difference between older and younger employees is not significant. The proposedapproach can be useful in designing tailored CSR activities and communicationavenues by shedding light on employees' CSR attitudes.",
    keywords = "Bank employees, Content analysis, CSR attitudes, CSR expectations, CSR perceptions, Sustainability report",
    author = "Francesco Rosati and Roberta Costa and Armando Calabrese and Pedersen, {Esben Rahbek Gjerdrum}",
    year = "2018",
    doi = "10.1002/csr.1640",
    language = "English",
    volume = "25",
    pages = "1306--1319",
    journal = "Corporate Social Responsibility and Environmental Management",
    issn = "1535-3958",
    publisher = "JohnWiley & Sons Ltd.",
    number = "6",

    }

    Employee attitudes towards corporate social responsibility: a study on gender, age and educational level differences. / Rosati, Francesco; Costa, Roberta; Calabrese, Armando; Pedersen, Esben Rahbek Gjerdrum.

    In: Corporate Social Responsibility and Environmental Management, Vol. 25, No. 6, 2018, p. 1306-1319.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Employee attitudes towards corporate social responsibility: a study on gender, age and educational level differences

    AU - Rosati, Francesco

    AU - Costa, Roberta

    AU - Calabrese, Armando

    AU - Pedersen, Esben Rahbek Gjerdrum

    PY - 2018

    Y1 - 2018

    N2 - Previous studies show that individual characteristics can influence stakeholderattitudes towards corporate social responsibility (CSR). This study analyses employeeattitudes such as CSR demandingness, trust and satisfaction, to determine whetherthey vary according to differences in gender, age, and educational level. The analysiswas carried out by surveying 153 employees of 11 Italian banks, and by performing acontent analysis of the banks' sustainability reports. The Italian banking sector waschosen because of recent financial and CSR scandals. The findings suggest that,on average, male employees are slightly more trusting in and satisfied with CSRperformance than their female counterparts. Graduates are slightly more demanding,largely more trusting, and generally more satisfied than non‐graduates. Interestingly,the difference between older and younger employees is not significant. The proposedapproach can be useful in designing tailored CSR activities and communicationavenues by shedding light on employees' CSR attitudes.

    AB - Previous studies show that individual characteristics can influence stakeholderattitudes towards corporate social responsibility (CSR). This study analyses employeeattitudes such as CSR demandingness, trust and satisfaction, to determine whetherthey vary according to differences in gender, age, and educational level. The analysiswas carried out by surveying 153 employees of 11 Italian banks, and by performing acontent analysis of the banks' sustainability reports. The Italian banking sector waschosen because of recent financial and CSR scandals. The findings suggest that,on average, male employees are slightly more trusting in and satisfied with CSRperformance than their female counterparts. Graduates are slightly more demanding,largely more trusting, and generally more satisfied than non‐graduates. Interestingly,the difference between older and younger employees is not significant. The proposedapproach can be useful in designing tailored CSR activities and communicationavenues by shedding light on employees' CSR attitudes.

    KW - Bank employees

    KW - Content analysis

    KW - CSR attitudes

    KW - CSR expectations

    KW - CSR perceptions

    KW - Sustainability report

    U2 - 10.1002/csr.1640

    DO - 10.1002/csr.1640

    M3 - Journal article

    VL - 25

    SP - 1306

    EP - 1319

    JO - Corporate Social Responsibility and Environmental Management

    JF - Corporate Social Responsibility and Environmental Management

    SN - 1535-3958

    IS - 6

    ER -