Discerning behavioural design: a conceptual model

Pramod Ratnakar Khadilkar, Philip Cash

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Behavioural design has emerged as an important domain of design practice and research due to its ability to deliver the desired outcomes beyond technical designs. Research on behavioural design is not successful in discerning it from other design domains, which is important for theory building. This paper discerns the unique characters of behavioural design by tracing the emergence of behaviour in design. Twelve interviews from six behaviour design cases belonging to four firms has been used to further discern the unique characteristics resulting into the conceptual model of behavioural design.
Original languageEnglish
Title of host publicationProceedings of the Design Society: DESIGN Conference
PublisherCambridge University Press
Publication date2020
Publication statusPublished - 2020
SeriesThe DESIGN Conference


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