Designing for E-commerce, appealing to consumers

Knud Erik Skouby (Editor)

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

    Abstract

    In order to make electronic commerce more successful, we need to look more closely at the design of web sites. The purpose of such design is to entice consumers to make regular visits, tempting them in buying goods. Thus more attention should be paid to make information more effective, presenting products more attractively and to favoure interaction between the different parties.Not only should we satisfy consumers needs but we should actively invite them to participate in an pleasurable experience. After all, the enjoyment of buying can be described by seeing, touching, interrelating, we should as much as possible embed these characteristics in the design of web sites
    Original languageEnglish
    Title of host publicationCommercialisation of the internet
    Place of PublicationLyngby
    PublisherCTI
    Publication date1998
    Publication statusPublished - 1998

    Cite this

    Skouby, K. E. (Ed.) (1998). Designing for E-commerce, appealing to consumers. In Commercialisation of the internet Lyngby: CTI.
    Skouby, Knud Erik (Editor). / Designing for E-commerce, appealing to consumers. Commercialisation of the internet. Lyngby : CTI, 1998.
    @inproceedings{571e3ad7d58d4601a087491cdba82002,
    title = "Designing for E-commerce, appealing to consumers",
    abstract = "In order to make electronic commerce more successful, we need to look more closely at the design of web sites. The purpose of such design is to entice consumers to make regular visits, tempting them in buying goods. Thus more attention should be paid to make information more effective, presenting products more attractively and to favoure interaction between the different parties.Not only should we satisfy consumers needs but we should actively invite them to participate in an pleasurable experience. After all, the enjoyment of buying can be described by seeing, touching, interrelating, we should as much as possible embed these characteristics in the design of web sites",
    author = "Skouby, {Knud Erik}",
    year = "1998",
    language = "English",
    booktitle = "Commercialisation of the internet",
    publisher = "CTI",

    }

    Skouby, KE (ed.) 1998, Designing for E-commerce, appealing to consumers. in Commercialisation of the internet. CTI, Lyngby.

    Designing for E-commerce, appealing to consumers. / Skouby, Knud Erik (Editor).

    Commercialisation of the internet. Lyngby : CTI, 1998.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

    TY - GEN

    T1 - Designing for E-commerce, appealing to consumers

    A2 - Skouby, Knud Erik

    PY - 1998

    Y1 - 1998

    N2 - In order to make electronic commerce more successful, we need to look more closely at the design of web sites. The purpose of such design is to entice consumers to make regular visits, tempting them in buying goods. Thus more attention should be paid to make information more effective, presenting products more attractively and to favoure interaction between the different parties.Not only should we satisfy consumers needs but we should actively invite them to participate in an pleasurable experience. After all, the enjoyment of buying can be described by seeing, touching, interrelating, we should as much as possible embed these characteristics in the design of web sites

    AB - In order to make electronic commerce more successful, we need to look more closely at the design of web sites. The purpose of such design is to entice consumers to make regular visits, tempting them in buying goods. Thus more attention should be paid to make information more effective, presenting products more attractively and to favoure interaction between the different parties.Not only should we satisfy consumers needs but we should actively invite them to participate in an pleasurable experience. After all, the enjoyment of buying can be described by seeing, touching, interrelating, we should as much as possible embed these characteristics in the design of web sites

    M3 - Article in proceedings

    BT - Commercialisation of the internet

    PB - CTI

    CY - Lyngby

    ER -

    Skouby KE, (ed.). Designing for E-commerce, appealing to consumers. In Commercialisation of the internet. Lyngby: CTI. 1998