Designing for E-commerce, appealing to consumers

Knud Erik Skouby (Editor)

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch


    In order to make electronic commerce more successful, we need to look more closely at the design of web sites. The purpose of such design is to entice consumers to make regular visits, tempting them in buying goods. Thus more attention should be paid to make information more effective, presenting products more attractively and to favoure interaction between the different parties.Not only should we satisfy consumers needs but we should actively invite them to participate in an pleasurable experience. After all, the enjoyment of buying can be described by seeing, touching, interrelating, we should as much as possible embed these characteristics in the design of web sites
    Original languageEnglish
    Title of host publicationCommercialisation of the internet
    Place of PublicationLyngby
    Publication date1998
    Publication statusPublished - 1998

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