Deliverable D1.4 Business models centred in the V2X value chain

The deliverable Business models centred in the V2X value chain aims to present new state-of-the-art business models developed within the EV4EU project. The study is centred on the countries of the EV4EU project members (Denmark, Greece, Portugal, and Slovenia), considering stakeholders and local specifics that influence the development and deployment of V2X services. However, most of the business models can be applied in other countries and regions.

The proposed Business Models focus on Vehicle-to-Everything (V2X) technology and propose and implement user-centric V2X management strategies following bottom-up approach. They provide benefits to the main stakeholders and investigate value to the entire V2X value chain to set the stage for the mass deployment of electric vehicles.

This document presents a description of the methodology used to develop the proposed Business Models, namely the Value Proposition Design that uses Business Model Canvas and Value Proposition Canvas as adopted due to its adequacy to represent business based on services. The process started with the five initial business models outlined in the project proposal. During the iterative business model development, twelve business models were created, namely TSO services for RES curtailment management, Sharing Charging Business Model, Electric Vehicle Fleet Management Services, Distribution System Operator Flexibility Services - Voltage Regulation via price signals, Virtual Power Plant Business Model, Flexibility Services operated by Distribution System Operator Business Model, Vehicle-to-Everything Stations Business Model, Distribution System Operators bound by Flexible Capacity Contract, Business Model for Charging Point Operators, Business Model for Cloud Platform Manager operating the Open V2X Management Platform, Business Model for Private Parking Lot Managers, and Business Model for Public Parking Lot Managers.

Furthermore, the deliverable Business models centred in the V2X value chain can be considered as a cornerstone for the next tasks of the project. The outcomes of this task will form the basis for the D1.5 V2X Use-cases repository, where business use cases will be developed considering the proposed business models. Furthermore, the Business Models also provide initial intuition for D10.3, Innovation Strategy, and the update D10.4. Overall, all technical solutions will also include a business component increasing possibilities of wider acceptance of electric vehicles. Proposed business models will be gradually developed and concretized over time. Outcomes will be incorporated in D10.5 Exploitation plan and the updated plan D10.6.